WEEE Man

A project of the RSA and Canon Europe, the WEEE man is made up of all the electronic waste that one typical UK person generates in a lifetime, from fridges to stereos to stove-tops. Created to illustrate and communicate the purposes of the EU Waste Electrical and Electronic Products Directive, the WEEE man first appeared along the Thames in London in 2006, and was supported by Canon Europe. A fabulous visualisation feat, the WEEE man is an excellent example of the power of art to communicate the impacts of individual consumer choices, and generate support for legislation to address the need to recycle.